Explore Latest Digital Marketing Trends

Digital marketing, widely regarded as the next big thing in this era. Being called like that is not a small thing. So what is digital marketing or why we choose digital marketing?

Every questions needs to be answered and in this fast moving era we have or we will get answers for all our questions. The term digital marketing was started being called from 1990s. We can say digital marketing techniques as data driven techniques i.e.,the marketing of certain products through various digital platforms. The emergence of the digital marketing had thrown away the basic concepts of our traditional marketers.


The growth of this digital media is growing day by day. Everyone has everything in their hands that is internet usage is increasing in a rapid state starting from small kids to aged adults, the rate will only increase. The concept in this process is to make the marketing process more easy and comfortable and to give more advanced facilities to our customers. The total point of view if the customers have also been changed. If they are going to purchase a product, the first thing they do is to check about their product online. There is where digital marketing holds its importance .If we had marketed and optimized our product the customer may choose our product. That is what makes this type of marketing relevant.

Digital marketing is revolved around certain techniques like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Email Marketing…..etc.

We must make our customers engaged every time, Customer satisfaction is what we all needs from the looks and aspects of a marketer. They are having lots of methods to collect information so we need to make them interact with our brands through our marketing tricks.

This is 2017 and we all know about the plethora of companies starting each now and then. Information Technology has gone to a next level. So we must also understand that the point of view of a common man has also changed to another level. In 2017 if we are going to market we must seriously think about this factor. It’s not easier to convince a customer now a days. The will search by all the means they have about the product.

So we must start from there, Search Engine Optimization (SEO). It is one of the techniques which we had mentioned earlier. We must optimize our website or webpage so as to increase its ranks and make them listed at the top of the google searches.

The search results must be finite according to the customer queries. Other strategies like Search Engine Marketing, Social Media Optimization etc also helps us to enhance ourselves according to our customer needs thereby increasing our brand value, safeguarding and make ourselves trustworthy.


The main Digital Marketing Trends in 2017


Trends or trending is a word which we hears often now a days. If a video got released on YouTube and become hit we say,” yes that video is trending now”. If a new product or a new hairstyle got immensely popular we will say, “It is a trend now “. So Trends are what which comes and go according to new additions and time, we can say it’s like a boat which flows through the path of a wind. We can be trending in online through attending Digital marketing Courses easily as a trained professional.

So Digital Marketing has also trends, since we are here in 2017 we are going to discuss the current trends in our Digital Marketing.

  • Content Marketing

Based on all the recent surveys, Content Marketing is the widely rated top techniques in Digital Marketing. The main focus is to create more integrated and emphatic contents so that the reader will get engaged in our subject.

The reader must consume our most relevant contents.

  • Big Data

Big Data Marketing is going toe to toe with Content Marketing. Data velocity, Data Volume and Data Variety these are the key factors in this type of marketing.

  • Mobile marketing

It includes mobile advertising, site development and mobile applications. Since mobile phone is a key factor in everyone’s life now we need our sites to be mobile friendly and well optimized.

  • Social Media Marketing


We can simply say that this is a social media era. It’s because people are so immensely active in the social media platforms, that much impact they are having in daily lives of people. So the best strategy is to market through these social media platforms. It’s a technique in which if done well success is for sure.

  • Search Engine Optimization (SEO)

SEO is a topic/technique which we had discussed earlier. It’s one of the basic and important strategies to do.

  • Affiliate Marketing

Affiliate marketing is one of the gorgeous techniques in Digital Marketing. Here we can act as a product creator and also as a mediator between the customer and a manufacturer. Affiliate Marketing is done through various platforms like JvZoo, CLICK BANK, Munch Eye…..etc.

  • Display Advertising

Advertising is the act of making our product reach into the customers through suitable means. There is a big market behind advertising. Since we market through social platforms we can display our ads through them.

You tube is the most popular video searching platforms used now. By displaying through such platforms will give more ranking and traffic to our product.

Hereby we are concluding about thedifferent trends and aspects about the subject which is considered to be “the next big thing” and that is Digital marketing. Digital marketing can be a success by making complex and dynamic connections with customers. So we can choose it as a career and also a platform for our business.


IPCs Technologies is one of the Leading PHP and .Net Training Institute. Also offering and Digital Marketing Training, Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses.